Australia’s Most Trusted and Distrusted Brands + Reputation & NPS are Sub-Optimal

Source: Roy Morgan Poll (video)

Join Roy Morgan CEO, Michele Levine to discover:

• Which brands are now Australia’s most Trusted and Distrusted?
• How are Bunnings, Commonwealth Bank, Woolworths, Coles, Facebook/Meta, Optus & Google performing?
• Which retailers are becoming more distrusted, while other retailers improve?
• Which brand’s distrust has pushed it into the top 20 most distrusted for the first time?
• Why reputation & NPS are no longer enough — and why they fail to predict risk.

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https://www.youtube.com/watch?v=Gbh4NAwkXXc