Source: International Monetary Fund – IMF (video statements)
What do World Cup sponsorships have to do with GDP and global trade? In this episode of The Economy – How Do You Measure That?, Jim Tebrake and Jannick Damgaard explain how sponsorship deals are recorded in economic statistics, why they’re treated as advertising services rather than donations, when they’re measured, and how cross-border sponsorships appear in the balance of payments. Discover the economics behind the logos you see on the world’s biggest sporting stage