7 big challenges in the travel industry right now

Source: World Economic Forum (video statements)

The global travel and tourism sector has bounced back in recent years, with experts predicting it will generate $16.5 trillion in GDP by 2035.

But recent geopolitical and economic uncertainties are just some of the challenges the sector faces, in addition to rising friction between locals and visitors, and skills and talent shortages, which all place pressure on cities, infrastructure and local communities. Here are 7 urgent factors shaping how destinations and cities manage visitor growth.

The World Economic Forum, in partnership with the Ministry of Tourism of Saudi Arabia and in collaboration with Kearney, has announced the launch of Beyond Tourism Impact Stars, to recognize and scale business-led solutions to the most pressing challenges facing the travel and tourism industry.

The World Economic Forum is the International Organization for Public-Private Cooperation. It provides a global, impartial and not-for-profit platform for meaningful connection between stakeholders to establish trust, and build initiatives for cooperation and progress.

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Strengthening Partnership and Regional Stability: First-Ever EU-Armenia Summit

Source: European Commission (video statements)

"This first EU-Armenia Summit elevates our partnership to a new level and sets a clear direction and agenda for the coming years. At the heart of this work is our joint commitment to peace and stability in the region." – President of the European Commission, Ursula von der Leyen

Together with the President of the European Council, António Costa, the President of the  European Commission, Ursula von der Leyen, represented the EU at the first-ever EU-Armenia Summit in Yerevan on 4 and 5 May 2026.

In her speech, President von der Leyen highlighted the summit’s importance in strengthening ties and outlining key areas for deeper cooperation. On connectivity, the EU will support Armenia’s role as a regional transport hub through infrastructure projects, renewable energy expansion, and digital innovation. The Crossroads of Peace initiative could link Europe with Central Asia, while new transport and energy partnerships will boost trade and security.

President von der Leyen also stressed security cooperation, including EU assistance to Armenia’s armed forces and a new mission to combat hybrid threats and disinformation. Progress on visa liberalisation was noted, alongside stronger border management through Frontex collaboration.

Finally, she reaffirmed the EU’s economic support, helping Armenian businesses, skills development, and recovery efforts—including aid for those displaced from Karabakh. The summit, she concluded, marked a significant step in deepening the EU-Armenia partnership.

For the full transcript of the speech, see here: https://ec.europa.eu/commission/presscorner/detail/en/statement_26_989

Watch on the Audiovisual Portal of the European Commission:
https://audiovisual.ec.europa.eu/en/media/video/I-288852

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https://www.youtube.com/watch?v=lcQRp9gCe5g