Source: Roy Morgan Poll (video)
Katya Abramzon, Head of Partnerships, Retail & Revenue Growth, accepting Virgin Australia’s award as the Most Trusted Brand in Australia.
Roy Morgan unveils the Trusted Brand Award winners for 2026 across all categories
The Roy Morgan Trusted Brand Awards bring together outstanding companies and brands from across a range of industries to celebrate and recognise the unmatched levels of trust these organisations hold when compared to their competitors in their respective categories.
The Roy Morgan Trusted Brand Awards have been awarded to 22 leading brands for the 12 months to September 2026 and all 22 winners have displayed market-leading levels of trust, and exceedingly low, or negligible, levels of distrust to outstrip their rivals on the key metric of ‘Net Trust’.
For full results in 2026, please visit our website: www.roymorgan.com/findings/10347-roy-morgan-trusted-brand-annual-awards-2026
Visit the Roy Morgan Online Store to view the Roy Morgan Trusted Brands Award Report 2026: store.roymorgan.com/product/Roy-Morgan-Most-Trusted-Brand-Awards-Report-2026-13822
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